The pandemic has highlighted community spirit and localism. People have taken to shopping where they live and local retailers have come to the fore - as a result, a sense of loyalty has emerged. 

While the offline-versus-online shopping debate rages, the reality is that it shouldn’t be a debate at all. The two can not only coexist, but directly benefit from each other’s existence.

The traditional methods of building new partnerships and enforcing current relationships simply won’t work in the pandemic - therefore it is important that businesses look toward new digital practices when marketing to potential clients.